HYPEFRESH® Magazine

Macheeste, “Higher” (Official Video)

#MUSIC: @gomacheeste, “Higher” (Official Video) | WATCH NOW AT

When your ears first tune in to the sounds of Macheeste, your brain processes it a bit differently than most songs.

For starters, this rising indie artist is coming to the table with a different approach than most records you hear on the daily. No, this isn’t for the lightweights. If your looking for “money, cash & hoes” you won’t…

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With the imminent return of a new season, L’Atelier New Regime is pleased to present you it’s latest creations.

The brand takes pleasure in returning to it’s roots with the appearance of the iconic two hammers symbol as well as the bold use of typography to highlight the brand’s name on various pieces. In audacious manner, the designers go from the graphic t-shirt to the elegant dress shirt, the leather backpack, all the while keeping true harmony between the worlds of streetwear and menswear. From the choice of materials to the design of the clothing we see remarkable attention paid to details.

This new collection additionally includes handcrafted accessories in collaboration with a young leather artisan. The elegance of these pieces will impress more than a few. Each item is the direct result of careful and delicate work. Curtis, the craftsman behind CHSE Works showcases his trademark talent. The New Regime X CHSE Works collaboration consists of a limited amount of ten duffle bags and ten belts.

The new collection is now available for pre-sale on the brand’s online shop and will be available in stores as of October 9th.

Models: Sadjo Ka & Daouda Ka
Photographer: Yan Bleney
MUA: Isabella Forget
Assistant: Antoine Ryan

#FASHION: @NEW_REGIME #Fall/ #Winter ‘14 Lookbook | CHECK OUT THE COLLECTION AT With the imminent return of a new season, L’Atelier New Regime is pleased to present you it’s latest creations.

FASHION: A Cut Above, Sports - Fall 14’ Lookbook

#FASHION: @ACA_ANTWERP, #Sports - Fall 14’ #Lookbook | CHECK IT OUT AT

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It’s that time of year again… The beloved Fall season.

And when the summer says good bye, the Fall creeps in through the back door, changing up the temperatures – and ultimately swithching up your wardrobe selection. If you haven’t yet been preparing for this time of year, now is the perfect time to check out ACA’s (A Cut Above) new Fall sports look book for 2014.

This collection boasts…

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RELEASES: Apollo Mighty, “IX”

#RELEASES: Apollo_Mighty, “IX” | A MUST LISTEN! »

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Apollo Mighty - Memphis, TN, singer/songwriter – released the third and final installment in his “Project 369trilogy entitled “IX” yesterday on DJBooth.net.

“IX” is about Apollo overcoming the darkness in his life brought on by the death of someone close to him; this project represents the ending of rough chapter and the beginning of new. “IX” features production from Rocketship Sails, KAI…

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MUSIC: 3D The Boss Partners with W Atlanta-Midtown

#MUSIC: @3DTheBoss Partners with @WAtlMidtown | FIND OUT MORE AT

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ATLANTA (September 10, 2014)3D The Boss is celebrating yet another milestone!

The W Atlanta – Midtown announced today the first-ever collaboration with an Atlanta Native Pop group to advance the hotel’s marketing platform. The pop trio 3D The Boss scored the soundtrack of the hotel’s W Insider Video, which will be used to increase awareness and continue to bring the guest experience to life.

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KICKS: Thorocraft Footwear Fall 14

#KICKS: @Thorocraft Footwear, Fall 14’ | CHECK THESE OUT! »

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When it comes to using unique prints, Thorocraft Footwear takes it to a whole new level.

The contemporary footwear brand has released multiple design elements on classic footwear silhouettes. The Hampton, a classic oxford, was dropped in two prints this season; A Cat and The Gold Chain. The Gold Chain is also featured on The Logan which is a new style for the brand this season. The Porter is…

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EVENTS: Sneakerness Paris, Photo Recap 2014

#EVENTS: #Sneakerness Paris, Photo Recap 2014 | VERY DOPE! »

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Now in its sixth year, the renowned sneaker exhibition Sneakerness ventured to the French capital last weekend, showcasing some of the most sought-after kicks on the market to prospective buyers and sneakerheads alike. Here’s a photo recap of the event and the coolest sneakers found at the event. Check it out.

Photographer: Karl Hab/HYPEBEAST

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MUSIC: Virginia Native, New Regime, ‘Material Life’

#MUSIC: Virginia Native, @NewRegime000 ‘Material Life’ | #hiphop

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Following the release of his break out record ‘Indicted’ and more recently his rendition of Bobby Shmurda‘s ‘Hot Nigga’, Virginia native New Regime decides to liberate the official audio and matching trailer for his brand new ‘Material Life’ single featuring Megan Marie.

Definitely check this one out. Click here to listen.

Don’t forget to follow him on Twitter for more updates in music.

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